Erdem Moralioglu's runway couture fashion shows are characterized by Vogue as a collection of "cinematic silhouettes, luxe fabrics and escapist storytelling," so naturally a designer makeup collaboration with NARS would be highly anticipated by consumers.
The cosmetic collaboration is a first for the designer and it will divert from traditional fashion-makeup team-ups. Instead, Erdem Moralioglu promises diversity in type and innovation in color—from lip-powdered palettes and practical blotting papers to "standout multi-use highlighting pencils" and 'Voodoo Lily' lipstick colors.
Debuting in April of 2018, the NARS x Erdem Moralioglu designer makeup collection has been dubbed 'Strange Flower' and boasts a mixture of bold colors and creamy, natural tonal shades.
Photo Credits: Erdem x NARS
Designer Makeup Collaborations
NARS Teamed Up with Haute Couture Designer Erdem Moralioglu
Trend Themes
1. Designer Makeup Collaborations - The trend of fashion designers collaborating with makeup brands provides an opportunity for disruptive innovation in creating unique and innovative cosmetic products.
2. Diversity in Type and Innovation in Color - The trend of offering diverse product types and innovative color options in designer makeup collections opens up opportunities for disruptive innovation in the cosmetics industry.
3. Bold Colors and Natural Tonal Shades - The trend of combining bold and vibrant colors with natural tonal shades in designer makeup collections presents an opportunity for disruptive innovation in creating versatile and customizable cosmetic products.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry is at the forefront of designer makeup collaborations, providing opportunities for disruptive innovation in creating unique and innovative cosmetic products.
2. Cosmetics - The cosmetics industry is embracing the trend of diversity in type and innovation in color, which presents an opportunity for disruptive innovation in creating versatile and customizable cosmetic products.
3. Luxury Goods - The luxury goods industry is incorporating the trend of bold colors and natural tonal shades in designer makeup collections, opening up opportunities for disruptive innovation in creating high-end, versatile cosmetic products.