Do these come in red for Valentine's Day? These pajamas are made for those who suffer from chronic "I have a headache syndrome." Travelodge hotel chain surveyed their customers and found that itchy nightwear kept them from getting a good night's sleep, so they tried to invent a better nightgown. Being too hot or too cold was also a complaint. Being bothered for sex apparently didn't show up in the survey.
Implications - Traveling can often be tiring, stressful and overwhelming for many individuals. Businesses that devote their efforts to ensuring their clients a more enjoyable and comfortable experience while traveling will see favorable with individuals who regularly travel.
Fixing What Keeps Us Awake
Dermasilk Nightwear from Travelodge
Trend Themes
1. Comfortable Travel Clothing - Creating comfortable and functional clothing specifically designed for travelers can disrupt the traditional travel clothing industry.
2. Sleep-enhancing Nightwear - Developing innovative nightwear that addresses common sleep issues such as overheating and itching can foster disruption in the sleepwear market.
3. Customer-centric Hotel Amenities - Providing customer-centric amenities like high-quality nightwear can be a disruptive move in the hotel industry, attracting travelers seeking superior comfort.
Industry Implications
1. Travel Clothing Industry - Innovating and reinventing travel clothing to prioritize comfort and functionality can open up disruptive opportunities within the industry.
2. Sleepwear Market - Introducing sleep-enhancing nightwear that addresses common sleep issues can disrupt the traditional sleepwear market and cater to consumers' specific needs.
3. Hotel Industry - Offering customer-centric amenities, such as high-quality nightwear, can create a disruptive edge in the competitive hotel industry by prioritizing guests' comfort and satisfaction.