Our society keeps falling for beauty as defined by Photoshopped images. Jamie Lee Curtis was the first celebrity to reveal the truth by displaying her before and after pictures to the public. This website has a number of beauties before and after their images were handled by the photo re-touchers. Mouse over Cameron Diaz, Lindsay Lohan, Halle Berry, even Justin Timberlake to see how reality is warped. Click on portfolio link for demonstration.
Photo Retouching Studios
iWanex Features Before & Afters of Hollywood Stars
Trend Themes
1. Authentic Beauty Movement - The rise of the Authentic Beauty Movement as a response to unrealistic beauty standards perpetuated by photo retouching studios opens up avenues for brands to create unretouched ad campaigns and authentic content.
2. AI-powered Retouching Tools - The development of AI-powered retouching tools disrupts the traditional photo retouching studios industry, making retouching more accessible, affordable, and almost instantaneous.
3. Demand for Transparency - The growing demand for transparency in advertising pushes photo retouching studios to be more transparent and honest about the extent of alterations done to images, creating an opportunity for businesses that value ethical and transparent practices.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry can leverage the Authentic Beauty Movement and demand for transparency to create products that empower consumers to embrace their natural beauty and promote transparent beauty standards.
2. Marketing and Advertising - The Marketing and Advertising industry can utilize AI-Powered Retouching Tools to create high-quality, retouched images quickly and cost-effectively, opening up new opportunities for businesses of all sizes.
3. Media and Entertainment - The Media and Entertainment industry can push for more authentic representation of individuals and promote transparency in image retouching to create a culture that values authenticity and diversity.