Taster is a delivery-only restaurant app that has exponentially grown in popularity since its launch. Just last year, the brand raised $37 million dollars for its native restaurants. This boom can be attributed to the convenience new technology offers consumers in the digital age, as well as the COVID-19 pandemic which forced many restaurants to close their doors and people to physically distance in all public spaces.
Taster is marketed for "the next generation of restaurant owners," promising to increase revenue and profit from week one. The app features delivery-only menus. On its website, the delivery-only restaurant app states: "some [menus] we’ve created with chefs and influencers, others we’ve developed in-house with our culinary experts."
Taster uses Deliveroo to bring the food right to your door.
Delivery-Only Restaurant Apps
Taster Brings Together Innovation, Quality, Taste, and Efficiency
Trend Themes
1. Delivery-only Restaurant Apps - The explosive growth of delivery-only restaurant apps like Taster demonstrate the disruptive innovation opportunity in the food industry, as more consumers demand convenience and flexibility in their food options.
2. Mobile Technology for Restaurants - The rise of delivery-only restaurant apps also showcases the huge potential for disruptive innovation in the restaurant industry through the use of mobile technology to streamline processes and increase accessibility.
3. Virtual Dining Experiences - Delivery-only restaurant apps like Taster also point towards the potential for disruptive innovation in providing virtual dining experiences that bring high-quality restaurant food directly to the consumer's doorstep.
Industry Implications
1. Food Delivery Services - The success of Taster demonstrates the disruptive innovation opportunities in the food delivery services industry, particularly in expanding the variety and accessibility of food options for consumers through mobile technology and delivery-only apps.
2. Cloud Kitchens - Taster's delivery-only model highlights the disruptive innovation potential of cloud kitchens and other virtual restaurant concepts which maximize efficiency and convenience while reducing overhead costs.
3. Technology Infrastructure - The rise of delivery-only restaurant apps also demonstrates the disruptive innovation opportunities in the technology infrastructure industry, particularly in developing and implementing mobile and cloud-based solutions that improve the delivery and logistics of food products.