What better way to celebrate the holiday season than with cheese, a sentiment that Whole Foods clearly understand with the company's relaunch of the 12 Days of Cheese promotion.
"The list of 12 cheeses that we’ve curated includes a few award-winning cheeses and a few exclusive cheeses you can only get at your local Whole Foods Market. Each one is unique and will make a delicious addition to any holiday occasion," stated Cathy Strange, Whole Foods Market’s Vice President of Specialty, Product Innovation and Development. Each cheese was picked by "Certified Cheese Professionals" and the promotion includes delicious cheeses such as Istara P’tit Basque, Sweet Grass Dairy Thomasville Tomme, and MonS Mary dans les Étoiles -- to name a few.
The Whole Foods’ 12 Days of Cheese deal will help you step up your cheese board game this season with discounts up to 50% off of artisanal cheese. The promotion begins on December 12th and the discount will be applied day of.
Festive Discount Cheese Promotions
Whole Foods Celebrates the Holidays with 12 Days of Cheese
Trend Themes
1. Artisanal Cheese Sales - There is an opportunity for grocery stores and specialty cheese shops to promote curated discounts on artisanal cheeses during the holiday season, as customers are willing to splurge on high-quality cheeses for festive occasions.
2. Food Gift Promotions - The idea of gifting food items like cheese can be expanded by offering unique and exclusive cheese selections as holiday gifts, opening opportunities for specialty food stores and e-commerce platforms to form strategic partnerships.
3. Certification in Cheese Professional - The promotion of Certified Cheese Professionals can be an incentive to customers, who can be convinced that the cheese products suggested by these certified professionals are of high-quality and excellence, thus improving branding and consumer loyalty.
Industry Implications
1. Grocery Stores - Grocery stores can leverage the festive season to promote artisanal cheese selection kits that can suit customer preferences and budgets, therefore, getting a competitive edge by being considered a one-stop-shop for holiday feasts.
2. Specialty Cheese Shops - Specialty cheese shops can diversify their discount offers beyond the holidays and attract customers with niche cheese selection and a unique shopping experience, thus promoting the differentiation of their brands.
3. E-commerce Platforms - E-commerce platforms can enable cross-promotion of specialty cheese with other complementary products, increasing their revenue streams while offering discovery of novel combinations to customers.