The Dank! 2nd Hand Furniture ad campaign promotes free delivery for all purchases. Hopefully they package the products better than those in the print ads. Of course, they could very well be alluding to the poor job some people might do when trying to bring these vintage pieces home themselves. From fitting an ornate picture frame into an LCD TV cardboard box to a washing machine box forced over a chair, damage is sure to happen.
Conceived and executed by the DDB&Co. ad agency branch based in Istanbul, Turkey, the Dank! 2nd Hand Furniture ad campaign is subtly comical in the way that an adult in kid's clothing would be. It was art directed and illustrated by the multi-talented Cihangir Gümüş with creative direction by Karpat Polat.
Ill-Fitting Packaging Ads
The Dank! 2nd Hand Furniture Campaign Promotes Free Delivery
Trend Themes
1. Alternative Packaging Solutions - Disruptive innovation opportunities could arise from developing innovative packaging solutions that protect products during delivery and reduce the risk of damage.
2. Customized Delivery Services - There is an opportunity for disruptive innovation in the delivery industry by offering customized delivery services that cater to the specific needs of customers, such as free delivery for certain purchases.
3. Humorous Advertising Campaigns - Disruptive innovation can be explored by creating humorous ad campaigns that grab consumers' attention and differentiate brands from competitors.
Industry Implications
1. E-commerce - The e-commerce industry could benefit from disruptive innovation in packaging solutions and customized delivery services to enhance the customer shopping experience.
2. Furniture - The furniture industry has an opportunity for disruptive innovation in packaging and delivery services to ensure products arrive in perfect condition and meet customer expectations.
3. Advertising - The advertising industry can explore disruptive innovation by adopting humorous advertising campaigns that leave a lasting impact on consumers and help establish brand recognition.