Designer Daniel W. Fletcher was reportedly very affected by the 2016 UK referendum. In order to display this, he sought to use the Brexit events as the inspiration for his latest men's apparel collection.
He does this by including the word "Stay" on a variety of the designs, noting his support of the United Nations and the European Union remaining connected. In addition to having this message imprinted onto the pieces, Daniel W. Fletcher makes use of colors that represent countries within the European Union that he has previously traveled to.
With this, the designer works to unify the nations is a subtle yet telling medium, allowing others with the same opinion to make their views clear on the referendum by sporting the styles.
Referendum-Themed Apparel
Daniel W. Fletcher's Spring/Summer Collection Draws from Brexit Events
Trend Themes
1. Referendum-themed Fashion - The emergence of apparel inspired by political events can create a platform for individuals to express their political views through fashion.
2. Political-inspired Messaging - Political messaging on clothing can create a subtle yet powerful statement while providing a new way for people to wear their political support.
3. International Unity in Fashion - Fashion can be used to promote international unity by representing different countries and cultures through design and color.
Industry Implications
1. Fashion & Apparel - There is an opportunity to combine fashion with political activism to create designs that reflect political views and promote social change.
2. Political Campaigns & Advocacy Groups - Political campaigns and advocacy groups can leverage fashion as a tool for political activism and create clothing lines that promote their messages.
3. Tourism & Travel - Fashion can be used to promote tourism and travel by incorporating colors and designs inspired by different cultures and countries.