Fukuoka based tire company Autoway in Japan has probably created the scariest commercial for the sake of marketing their tires, gaining public recognition and warning potential customers and drivers of the dangers and risks that may occur on the road when not equipped with the appropriate tires. The company behind the video intends to show how their tires can perform even under the most extenuating circumstances, like extremely dangerous and unpredictable conditions.
The video starts off with a health warning, cautioning viewers that the video is not for the faint of heart, people who may have mental or physical health concerns should not watch this clip, disclaiming that the company will not be liable for any injuries, illnesses or damages that claim to be caused by watching the contents in the short video. The video then cuts off to another scene where a car drives along a winter road and later, we see the silhouette of a girl who appears in the middle of the road.
Horrifyingly Spooky Tire Ads
This Japanese Tire Ad Reminds You of the Dangers of Winter Roads
Trend Themes
1. Extreme Advertising - Disruptive innovation opportunity: Companies can create shocking and impactful advertisements to grab attention and differentiate themselves in a crowded market.
2. Safety Awareness Campaigns - Disruptive innovation opportunity: Businesses can leverage fear and shock to create campaigns that raise awareness about safety issues, leaving a lasting impression on consumers.
3. Challenging Boundaries - Disruptive innovation opportunity: Brands can push the boundaries of traditional marketing by creating content that sparks controversy and generates viral buzz.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Tire companies can use unconventional marketing tactics to showcase the performance and capabilities of their products, attracting a wider customer base.
2. Advertising and Marketing - Disruptive innovation opportunity: Agencies can explore unconventional and shocking approaches to advertising, helping brands stand out and create memorable campaigns.
3. Health and Safety - Disruptive innovation opportunity: Companies can use shock and fear in safety awareness campaigns to effectively communicate potential risks and encourage behavioral changes.