Starbucks proudly announces the launch of its fifth collection in the Starbucks Artist Collaboration Series, featuring Seattle-based artist Damon Brown. This exclusive collection, celebrating Black culture and community, will be available starting Tuesday, January 30, in participating U.S. and Canada Starbucks stores, while supplies last.
The Starbucks Artist Collaboration Series, launched in May 2023, is an initiative to celebrate and elevate the diverse voices and stories of artists globally through uniquely-designed merchandise. Previous collections have featured collaborations with Tlingit artist Alison Bremner and Latin American muralist Manuela Guillén.
Damon Brown's new collection is inspired by Black culture and community, and it showcases modern graphic elements with a soothing color palette of pale blue, green, and cream, reminiscent of the 1960s. The collection includes three limited edition items, each bearing Damon's brand name, Creative Lou – a nickname from his childhood. The cold cups and tumbler from Damon’s collection will be available from January 30 in participating Starbucks stores in the U.S. and Canada, subject to availability.
Artistic QSR Merchandise
Starbucks Debuts its Fifth Artist Series with Damon Brown
Trend Themes
1. Starbucks Artist Collaboration Series - Starbucks continues its Artist Collaboration Series, featuring artist Damon Brown and his collection inspired by Black culture and community.
2. Uniquely-designed Merchandise - The Starbucks Artist Collaboration Series offers customers exclusive, limited edition merchandise created in collaboration with artists from diverse backgrounds.
3. Graphic Elements and Soothing Color Palette - Damon Brown's collection for Starbucks features modern graphic elements and a calming color palette, reminiscent of the 1960s.
Industry Implications
1. Retail - The Starbucks Artist Collaboration Series provides an opportunity for retail brands to collaborate with artists and create unique merchandise that resonates with diverse customer segments.
2. Fashion - Damon Brown's collection with Starbucks showcases how fashion brands can incorporate modern graphic elements and a soothing color palette to create unique and culturally inspired designs.
3. Food and Beverage - Starbucks' collaboration with Damon Brown introduces limited edition cold cups and tumblers, presenting an opportunity for the food and beverage industry to offer exclusive and collectible products to customers.