Since millennials often document their lives through visually inclined means such as social media, the '1 Second Everyday' app allows consumers to capture one second of daily video footage to create an amalgamation of clips that compile one's year. The platform acts as a visual diary for users, allowing them to preserve memories in quick snippets that together form a collective video of their year.
'1 Second Everyday' has very specific guidelines that allow users to capture no more than one second of footage per day. The video is recorded off of a smartphone for added simplicity, and then compiled together in a calendar. Consumers can look back on the dates and see a highlight from that day, as well as watch the entire collection as one quick moving video.
Incremental Daily Video Platforms
The '1 Second Everyday' Records One Second of Video Footage
Trend Themes
1. Visual Diary Apps - Opportunity for developing apps that allow users to create visual diaries by capturing daily video snippets.
2. One-second Video Trend - Opportunity to capitalize on the trend of condensing memories into short one-second video clips.
3. Yearly Recap Videos - Opportunity to provide tools or platforms that automatically compile and edit a year's worth of daily video snippets into a cohesive recap video.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity in the field of mobile app development to create user-friendly apps for capturing and organizing daily video snippets.
2. Social Media Platforms - Opportunity for social media platforms to integrate features that allow users to easily create and share their own one-second video compilations.
3. Video Editing Software - Opportunity for video editing software companies to develop tools specifically designed for editing and arranging short one-second video clips.