In an effort to make it even easier for young people to stay informed about world events, these daily news clips can be ingested in just one minute. Targeting millennials and other young listeners, Clippet created the audio clips to be heard on the go using smartphones. This way, young adults can access information from their mobile devices and listen as they multitask.
A startup by young people for young people, Clippet creates themed daily news clips that cover current events, arts, politics, sports and world news. To hear them, you just have to download the free app. Acting as an alternative to traditional radio, the shorter format also takes up less time than news podcasts. Of course, the clips also have a shareable component for social media.
Speedy News Soundbites
Clippet Offers One Minute-Long Daily News Clips for Busy Millennials
Trend Themes
1. Bite-sized News Consumption - New format for consuming news in short and convenient formats.
2. Mobile-first Audio - The rise in audio-first media consumption trends for on-the-go accessibility.
3. Socially Sharable News - Incorporating shareable components to increase reach and engagement for news content.
Industry Implications
1. Media and News - Opportunity for media and news outlets to create shorter and accessible formats for news consumers.
2. Mobile App Development - Opportunity for app developers to create innovative and interactive mobile-first media platforms.
3. Social Media - Opportunity for social media platforms to incorporate easy sharing mechanisms for audio news.