In honor of Día de Muertos -- which translates to 'Day of the Dead' -- Jose Cuervo has launched a limited-edition of its two iconic bottles: the Cuervo Tradicional Silver and Resposado. The alcohol is made from 100 percent blue agave tequila and their recipes are "deeply rooted in Mexican heritage."
The two limited-edition bottles boast a classic skull drawing amid orange marigold flowers that are emerging from the agave plant. The new design boasts a colorful palette that includes robin blues, burnt orange, eggshell white, and pale purple -- to name a few.
Customers can purchase the 750-ml glass bottles in select retailers in the United States for $23 USD from October 31st until November 2.
Mexican Heritage-Honoring Alcohol
Jose Cuervo Celebrates Día De Muertos with New Packaging Design
Trend Themes
1. Limited-edition Packaging Design - Opportunity for alcohol brands to create limited-edition packaging designs that celebrate cultural events and holidays.
2. Mexican Heritage-inspired Products - Opportunity for brands to develop products that pay homage to Mexican heritage and incorporate traditional elements in their designs.
3. Seasonal Alcohol Offerings - Opportunity for alcohol brands to release seasonal offerings tied to specific events or holidays, adding novelty and excitement for consumers.
Industry Implications
1. Alcohol Beverage - Opportunity for alcohol beverage companies to tap into cultural celebrations by creating limited-edition offerings and packaging designs.
2. Packaging Design - Opportunity for packaging design companies to collaborate with alcohol brands to create unique, culturally-inspired designs for special editions.
3. Retail - Opportunity for retailers to stock and promote limited-edition alcohol products tied to cultural celebrations, attracting customers seeking unique offerings.