High-End Photography in Your Phone
New Cybershot C902 & C702
If you love taking pictures anytime on the spot, Sony Ericsson is promising best-in class picture quality beyond just megapixels with the new C702 Cyber-shotâ„¢ and C902 Cyber-shotâ„¢. The models, presented at the Mobile World Congress in Spain, build on the Cyber-shotâ„¢ legacy by adding a few new tricks. The C702 with its 'splash and dust resistant' feature targets the active (and clumsy) lifestyle, while the more advanced C902 packs impressive high-end camera specs.
Trend Themes
1. Enhanced Mobile Photography - Opportunity for high-quality camera technology integration in mobile devices to compete with traditional cameras.
2. Rugged Mobile Devices - Opportunity for durable and water-resistant mobile devices targeting outdoor and active lifestyles.
3. Specialized Mobile Photography Features - Opportunity for mobile devices to offer unique photography features beyond just megapixels.
Industry Implications
1. Mobile Technology - Can capitalize on integrating high-end camera technology with mobile devices to appeal to photography enthusiasts.
2. Consumer Electronics - Can innovate with durable and water-resistant mobile devices targeting outdoor and active lifestyles, expanding their market.
3. Photography - Can explore partnerships with mobile device manufacturers to develop and market specialized photography features.