High-end luggage brand RIMOWA enters an interesting collaboration that produces a custom metro card for New Yorkers. With only 250,000 cards in production, the luxury travel label gives consumers a reason to be excited to buy their monthly passes.
There is a total of three distinct custom metro cards, each boasting a unique aesthetic that ties in with RIMOWA's ethos as a company. The images also place emphasis on the brand's "iconic grooved duraluminium suitcases" in an effortless bid to tie the marketing strategy to RIMOWA's core product. Dubbed 'Never Still,' the campaign alludes to the notion that "no one builds a legacy by standing still."
Consumers will have the chance to buy a limited edition MetroCard at a total of nine stations in the city.
Custom Metro Card Campaigns
RIMOWA is Teaming Up with NYC MetroCard for the 'Never Still' Campaign
Trend Themes
1. Custom Metro Cards - Disruptive innovation opportunity: Collaborating with brands to create custom metro cards that promote exclusivity and generate consumer excitement.
2. Limited Edition Collaborations - Disruptive innovation opportunity: Partnering with luxury brands to create limited edition products that leverage exclusivity and consumer desire.
3. Marketing Tie-ins - Disruptive innovation opportunity: Developing marketing strategies that align with a brand's core products to create a cohesive and impactful campaign.
Industry Implications
1. Luggage - Disruptive innovation opportunity: Integrating luxury luggage brands with public transportation systems to create unique travel experiences.
2. Public Transportation - Disruptive innovation opportunity: Partnering with luxury brands to offer exclusive and collectible metro cards, enhancing the commuting experience.
3. Marketing and Advertising - Disruptive innovation opportunity: Exploring creative collaborations between brands and public transportation systems to create unique marketing campaigns.