Lively Root, the leading online plant lifestyle brand, recently announced the launch of its new Culinary Collection. By providing organic plants and herbs, The Culinary Collection enables you to grow your own food. In this collection, you'll find plants you can use for cooking or making your favorite cocktail, along with a recipe card that you can follow at home.
"We’re always trying to get people to spend more time with their plants. Cooking with plants in the kitchen is a great way to form stronger bonds with your plants and also create greener spaces within your home," explained Mariel Kilroy, Marketing Director at Lively Root.
Lively Root guides the modern gardener through collection-specific care guides. With the Culinary Collection, Lively Root offers a full companion planting guide, so you can choose which plants to grow together and which to grow apart for optimum results. Companion plants deter pests, encourage pollinators, and grow faster when grown together.
Organic Cooking-Themed Plant
Lively Root Recently Launched the New Culinary Plant Collection
Trend Themes
1. Organic Culinary Plant Collection - A growing trend in the plant industry is the increase of organic plants and herbs that are used for cooking and cocktails, providing opportunities for disruptive innovation in the sustainable agriculture and culinary industries.
2. Companion Planting Guide - Another trend is the increase of companion planting guides that provide information on what plants grow well together for optimum results, providing opportunities for disruptive innovation in the agriculture and gardening industries.
3. Plant-based Lifestyle - A trend in the lifestyle industry is the rise of plant-based living, which includes incorporating plants and herbs into cooking and cocktails, providing opportunities for disruptive innovation in the food and beverage industry.
Industry Implications
1. Sustainable Agriculture - Organic culinary plant collections promote sustainable agriculture practices and provide opportunities for innovative companies to develop new organic farming techniques.
2. Culinary - The increasing popularity of using plants and herbs in cooking and cocktail-making provides opportunities for innovative companies to create new plant-based recipes and products.
3. Gardening - Companion planting guides provide opportunities for innovative gardening companies to create new products and services that optimize plant growth and yields.