With more than a month of summer still ahead, Starbucks Japan has introduced a seasonal treat that is infused with fresh citrus flavors. While the company already made waves this spring with its Cantaloupe Melon and Cream Frappuccino, now it is drawing inspiration from a different fruit for another creamy concoction.
The Crushed Orange Frappuccino is a blended beverage that is infused with the taste of fresh oranges and chunks of real orange pulp. The drink itself consists of the brand's creme Frappuccino base infused with the flavors of Valencia, mandarin and navel oranges. The drink is then infused with pieces of real orange pulp and topped with a generous helping of whipped cream. The drink even comes with an oversized straw for consuming the thick and creamy creation.
While only available for a limited time, the citrusy drink is a perfect way to beat the heat on a hot summer day.
Citrusy Blended Beverages
The Crushed Orange Frappuccino is Infused with the Taste of Oranges
Trend Themes
1. Seasonal Infused Beverages - There is an opportunity for other beverage companies to create seasonal drinks infused with unique flavors, appealing to customers' desire for variety and novelty.
2. Chunky Blended Drinks - The use of real fruit chunks in blended beverages presents an opportunity for companies to create a more authentic and textured drinking experience, catering to consumers who prefer natural ingredients.
3. Oversized Drinking Straws - The inclusion of oversized straws with thick and creamy blended beverages can enhance the sensory experience for customers and differentiate the drinking experience from traditional beverages.
Industry Implications
1. Beverage Manufacturing - The introduction of seasonal infused beverages creates an opportunity for beverage manufacturers to experiment with new flavor combinations and attract customers with limited-time offerings.
2. Fast Food Chains - Fast food chains can tap into the trend of chunky blended drinks by incorporating real fruit chunks into their smoothie or milkshake offerings, providing a unique selling point compared to competitors.
3. Food Packaging - The demand for oversized drinking straws presents an opportunity for food packaging companies to design and produce specialized straws that enhance the drinking experience of thick and creamy beverages.