Seattle-based coffee company Pura Vida is on a mission to help its coffee bean growers, their children, and the coffee-growing communities in Central America improve their lives. In true entrepreneurial style, they’re doing it one espresso at a time.
Pura Vida is a charitable, non-profit that only sells organic, fair-trade, shade-grown coffee. The profits are used for health care and education programs. Co-founder John Sage reasoned that since Americans spend between $15 and $20 billion per year on coffee, a very small bit of the market could do a lot of worldly good.
Do-Gooder Java
Fair Trade, Organic Pura Vida Coffee Benefits Children and Communities
Trend Themes
1. Fair-trade Coffee - The trend towards increasing demand for fair trade coffee presents an opportunity for coffee companies to create sustainable business models that benefit local communities.
2. Corporate Social Responsibility - The trend of businesses implementing CSR initiatives gives companies the chance to give back to communities and positively impact the world.
3. Organic Food - The trend of consumers preferring organic food products enables companies to create organic products that benefit both the environment and local communities.
Industry Implications
1. Coffee Industry - The coffee industry has the opportunity to create profitable business models that contribute to the social and environmental sustainability of coffee-growing communities.
2. Food Industry - The food industry can incorporate corporate social responsibility initiatives into their business models, providing consumers with products that benefit communities and the environment.
3. Agriculture Industry - The agriculture industry can implement sustainable and socially responsible practices to create positive impacts on local communities and the environment.