Fashion brand Tara Jarmon has teamed up with La Pâtisserie des Rêves to create a delectable raspberry cream puff.
Refashioning the Paris-Brest -- an iconic French dessert -- the two brands used a raspberry flavored cream in place of the usual praline cream. The Tara Jarmon brand is known for its contemporary designs so it's no wonder this dessert is just as modern and chic. Though this is the first dessert collaboration for the Canada-born designer, this cream puff truly captures the Parisian essence. In addition to Tara Jarmon, La Pâtisserie des Rêves’ has also worked with such designers as Thierry Mugler.
The Tara Jarmon x La Pâtisserie cream puff will become available September 5th 2015 at all six La Pâtisserie des Rêves’ shops and select Tara Jarmon boutiques.
Co-Branded Couture Desserts
The Tara Jarmon and La Pâtisserie Cream Puff Fuses Fashion and Food
Trend Themes
1. Branded Food Collaborations - There is a growing trend of fashion brands teaming up with restaurants and bakeries to create unique food collaborations.
2. Fashion-inspired Desserts - Food creators are drawing inspiration from fashion to design desserts that capture the style and essence of popular brands.
3. Luxury Food Experiences - The combination of high-end fashion and gourmet food is creating luxurious and exclusive dining experiences.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of branded food collaborations by partnering with local restaurants or bakeries to create unique food items that align with their brand.
2. Food and Beverage - The food and beverage industry can develop partnerships with fashion brands to create exclusive, fashion-inspired food products that appeal to a luxury consumer market.
3. Hospitality - Hotels and resorts can offer luxury food experiences by collaborating with fashion brands to create one-of-a-kind dining menus and experiences that combine fashion and gourmet cuisine.