Two childhood favorites, crayons and cheese, have come together to celebrate the new school year that’s fast approaching in a promotion called ‘Crayola Crayon String Cheese.’ Crayola and Kraft are responsible for this awesome, but temporary product.
Instead of the regular string cheese packaging, your stringy dairy will come in Crayola's signature green and yellow crayon box. Inside the package, consumers will find their cheese wrapped up in different crayon colors. It’s available in both mozzarella and cheddar.
The string cheese isn’t just perfect for home-made lunches, but also for back to school shopping. Consumers will find a coupon inside for three dollars off crayola products. This is especially nice since going to stock up on school supplies can sometimes get pricey.
Drawing Utensil Dairy Snacks
The ‘Crayola Crayon String Cheese’ is Great for Back to S
Trend Themes
1. Branded Food Products - Companies can collaborate to create unique food products that spark nostalgia and tap into the popularity of established brands.
2. Packaging Innovation - Innovative packaging can make a product stand out and attract consumers, such as using colorful and recognizable designs from popular brands.
3. Promotional Partnerships - Creating partnerships between brands can not only drive sales, but also offer added value to consumers through exclusive discounts and promotions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaborations to create unique and fun product offerings that capture consumer attention and drive sales.
2. Packaging - The packaging industry has an opportunity to offer creative and innovative designs that cater to the desire for unique and eye-catching packaging in the food industry.
3. Retail - Retail companies can leverage promotional partnerships to attract back-to-school shoppers and drive sales of both school supplies and unique food products.