The premise of this Firebox service and PR stunt is the idea that messy tape and torn paper are the hallmarks of a man wrapping a gift himself. Trust me, we hate it when another woman wraps our gifts.
Firefox is brilliantly paying 20 of its male warehouse workers to wrap up presents with as little care as possible. The service is called "Crap Wrap," and aptly so. They even use custom-ripped packing tape!
I have always loved the UK website Firebox, but now I love them a little bit more for a genius service and PR stunt that is brilliantly funny and hits their target audience spot on. Now men can fake it just as easily as women can.
Paying for Poorly-Wrapped Gifts
'Crap Wrap' is Perfect for the Super-Lazy Man
Trend Themes
1. Careless Gift Wrapping - Businesses can offer a 'Crap Wrap' service for individuals who struggle with gift wrapping, creating market disruption in the gift industry.
2. Custom Packing Tape - Customized packing tape has the potential for business innovation in branding for companies in the e-commerce and shipping industries.
3. Gender-based Product Marketing - Brands can reconsider gender-based stereotypes in product marketing, recognizing that not all men are bad gift wrappers and not all women are naturally good at gift wrapping.
Industry Implications
1. Gift Wrapping Services - Businesses providing gift wrapping services can take advantage of the 'Crap Wrap' trend to target customers who struggle with wrapping gifts.
2. E-commerce - E-commerce companies and online marketplaces can implement creative packaging designs and customized packing tape to enhance the customer experience and increase brand recognition.
3. Shipping Services - Customized packing tape can be used by shipping and logistics companies to enhance their brand image and leave a lasting impression on customers.