Craig’s Vegan is unveiling its collaboration with social sensation Christina "Tinx" Najjar resulting in a tantalizing new limited edition flavor: The Tinx Sundae. This delectable partnership draws inspiration from Tinx's renowned creation, the Tinx Hot Girl Sundae, originally featured exclusively on the menu of Craig’s Restaurant.
Crafted with Craig’s Vegan's signature creamy cashew-based vanilla ice cream, The Tinx Sundae boasts a decadent medley of brownie chunks, luscious chocolate swirls, and vibrant rainbow sprinkles—a faithful homage to its Craig’s Restaurant counterpart.
The Tinx Sundae pints are now available for purchase at Sprouts stores nationwide, as well as all Albertsons, Vons & Pavilions locations in Southern California, and online.
"Tinx has been a supporter and fan of Craig’s for as long as I can remember and her sundae creation is a menu staple that draws patrons into the restaurant for everything from birthdays to anniversaries, or simply to enjoy a sweet treat," said Founder and Restaurateur Craig Susser. "Now, we’re excited to bring that little bit of West Hollywood to the rest of the country and have everyone experience Tinx’s viral dessert sensation for themselves."
Chef-Backed Vegan Sundaes
Craig’s Vegan and Christina 'Tinx' Najjar Launch the New Tinx Sundae
Trend Themes
1. Vegan Dessert Collaborations - Explore the growing trend of collaborations between vegan dessert brands and social media influencers.
2. Limited Edition Flavors - Discover the popularity of limited edition flavors in the dessert industry, attracting new customers and enhancing brand partnerships.
3. Retail Expansion of Specialty Desserts - Witness the increasing availability of specialty dessert items in retail stores, creating new distribution opportunities for brands.
Industry Implications
1. Vegan Food Industry - The vegan food industry continues to innovate with partnerships and unique flavor combinations, appealing to a wider market.
2. Retail Industry - Retailers are expanding their dessert offerings with exclusive products, leveraging collaborations to drive foot traffic and boost sales.
3. Food Service Industry - Food service establishments are adapting by creating branded products for retail distribution, tapping into new revenue streams and customer segments.