Trader Joe's is giving you a delicious new way to enjoy the taste of olives with its new Cracked Olive Salad.
For those unfamiliar with the olive harvesting process, some farmers refer to "crack" their olives open just enough to get the pit out before they start the curing process. Cracked olives absorb more brine than fully intact olives, which gives them a softer texture and more tangy flavor.
Now, Trader Joe's has combined some perfectly cracked olives with a mix of pickled veggies, capers, and savory seasonings to create a Cracked Olive Salad. As the brand explains, this tangy and briny combination "makes a great topping for an Italian beef or muffaletta sandwich, a terrific topping for practically any style of pizza, and serves spectacularly well with a charcuterie board or cheese plate."
Tangy Cracked Olive Salads
Trader Joe's Cracked Olive Salad Has a Deliciously Briny & Tangy Flavor
Trend Themes
1. Cracked Olive Craze - There is an opportunity for small-scale olive farms to enter the market by catering to the demand for cracked olives.
2. Savory Salad Boom - Restaurants and food companies can add tangy and briny salads to their menus to cater to health-conscious customers' savory cravings.
3. Pickled Vegetable Trend - More companies can innovate by incorporating pickled veggies into their product offerings, capitalizing on the popularity of tangy and sour foods.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can introduce more briny and tangy products to cater to the growing demand for savory and zesty flavors.
2. Agriculture - Olives farms can tap into the trend by experimenting with new harvesting techniques and offering cracked olives to companies in the food industry.
3. Restaurant and Hospitality - Restaurants and hotels can add briny and tangy salads to their menus as a healthier option and to cater to the growing demand for savory flavors.