By observing couples casually dressed and how they walk, the "For Me For You" collection was designed specially to encourage hugging and affection between partners.
The collection includes a pair of jeans and a jumper. By changing the angle of the pocket and putting a pocket on the shoulder, it gives the hugger a more cozy place to put their hand. This was conceived by InsightOutsight a group of young designers that want to provide practical responses to everyday activities.
That works great when you're with your lover, but what about when you're apart? Check out the Hug Shirt that lets you give your lover a squeeze, even when you're hundreds of miles apart, simply by sending a text message:
Fashion Designed For Hugs
InsightOutsight Design
Trend Themes
1. Affection-encouraging Apparel - Designing clothing with features that promote physical affection and hugging between partners presents an opportunity for a new niche of apparel products.
2. Tech-integrated Clothing - Integrating technology into clothing to facilitate virtual hugging presents an opportunity to create a new category of clothing products.
3. Observation-informed Apparel Design - Using observational research to inform the design of clothing presents an opportunity to create products that meet specific needs or solve unique problems.
Industry Implications
1. Apparel Industry - The apparel industry has an opportunity to develop new clothing products that promote physical affection and integrate technology to facilitate virtual hugging.
2. Consumer Electronics Industry - The consumer electronics industry has an opportunity to create wearable tech products that facilitate virtual hugging and other forms of remote physical interaction.
3. Design Industry - The design industry could leverage observational research to develop products that meet specific needs or solve unique problems, such as designing clothing that encourages physical affection and hugging between partners.