Switzerland-based company Mootral is revolutionizing the agricultural industry thanks to its cow supplements which work to minimize greenhouse gas emissions. It is a well-known fact amongst farmers that "cow burps are a big part of the reason that beef, cheese, and ice cream have large carbon footprints." When the animal belches, methane gas is released and it is estimated to be 84 times more potent than carbon dioxide.
Inside the animal's stomach, microbes who break down the ingested food are typically the culprits behind the vast production of methane. To combat this, Mootral brings together compounds from garlic and citrus since the ingredients help to reduce the microbes in the animal's stomach. As a result, "burps become less potent."
Mootral's cow supplement can be easily added to cow feed.
Sustainability-Focused Cow Supplements
Mootral Works to Decrease Methane Emissions from Cow Burps
Trend Themes
1. Methane-reducing Cow Supplements - The trend of using supplements to decrease methane emissions from cows presents an opportunity for disruptive innovation in the agricultural industry.
2. Greenhouse Gas Mitigation in Agriculture - The trend of finding innovative ways to minimize greenhouse gas emissions in the agricultural sector highlights the potential for disruptive innovation in sustainable farming practices.
3. Microbe Reduction in Animal Digestive Systems - The trend of reducing microbes in animal digestive systems opens up opportunities for disruptive innovation in developing more efficient and environmentally friendly livestock management techniques.
Industry Implications
1. Agriculture - The agriculture industry can explore disruptive innovation opportunities by adopting and developing methane-reducing cow supplements.
2. Animal Feed Industry - The animal feed industry has the potential to disrupt the market by creating and promoting sustainable supplements that reduce greenhouse gas emissions from livestock.
3. Sustainability Consulting - The sustainability consulting industry can provide strategic guidance and solutions to farmers and agricultural businesses seeking to implement methane-reducing supplements and other eco-friendly practices.