In order to ensure that consumers get the most wear possible out of one of Converse's most popular models, the brand revitalized it with 'Counter Climate' technology.
By doing so, Converse gives the sneakers more durability in typical fall and winter environments -- meaning that the Counter Climate sneakers are more suited for walking through rain, snow and salt. The brand makes the Jack Purcell model capably of this by covering it in a 'Shield Canvas' upper, which also makes the sneakers easier to clean.
In addition to giving the Counter Climate update a more durable upper, Converse added extra lining in the sneakers for further comfort and warmth, as well as extended sidewalls so that the exterior is more protective to the wearer. Despite all the changes to it, the Counter Climate Jack Purcell sneakers look much like the original, making the swap more simple for the brand's loyal consumers.
Counter Climate Sneakers
Converse Updated Its 'Jack Purcell' to Better Withstand Harsh Conditions
Trend Themes
1. Counter Climate Footwear - Footwear brands can experiment with new materials and technologies to design shoes that are sturdy, all-weather and easy to maintain, but keep their fashion edge intact.
2. Shield Canvas Technology - Canvas material treated with advanced coating or concealing agents can be an exciting design trend for sneaker brands that prioritize low maintenance and adaptability to changing weather conditions.
3. Lifestyle Footwear - Consumers' growing interest in prioritizing function and practicality for everyday lifestyles presents a significant opportunity for footwear brands to introduce innovative technologies designed for comfort and durability in all seasons.
Industry Implications
1. Footwear - Sneaker brands can take advantage of Counter Climate technology or similar innovations to create lines of sturdy, all-weather shoes that appeal to consumers who value both style and function.
2. Fashion - The blending of style and practicality through subtle yet effective design changes, such as those seen in Converse's Jack Purcell, can open the doors of fashion to a broader audience who prioritizes functionality in their daily wear.
3. Textile Manufacturing - Manufacturers of textiles and coated canvas materials could leverage their expertise to create new materials that are resistant to weather elements, stains, and easy to maintain, thereby opening up new avenues of expansion and innovation for their businesses.