British sweets company Costèllo + Hellerstein creates marbleized truffle boxes for a unique takeaway experience. Ori Hellerstein and Yvonne Costello use a DIY method when creating the paint effect of the boxes. By pouring oil-based paints in water, the owners dip transparent paper through the bowl to amalgamate the paint and paper. After the dip dye is dry, it is fixed to the truffle boxes. The duo wanted to deliver a complete sensory experience, develop a brand identity and pack design to visualize their story.
The clean flowing marble pattern achieved by Costèllo + Hellerstein is beautiful and uncompromising. The Pinterest-worthy truffle boxes mix art and pop culture for a unique bespoke design to reflect the artistry of the masterpieces found within.
Marbleized Truffle Boxes
Costèllo + Hellerstein Creates a Dip Dye Chocolate Box for Coco Lovers
Trend Themes
1. DIY Packaging - There is an opportunity for businesses to offer customizable DIY packaging options for a unique takeaway experience.
2. Marbled Packaging - The marbling technique used by Costèllo + Hellerstein presents an opportunity for businesses to create visually stunning packaging.
3. Sensory Branding - Businesses can consider developing a brand identity and packaging design that delivers a complete sensory experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can use innovative packaging designs, like the marbleized truffle boxes, to differentiate themselves and create a memorable brand experience.
2. Art and Design - Artists and designers can use the marbleizing technique to create unique patterns for their packaging designs.
3. E-commerce - E-commerce businesses can incorporate customizable DIY packaging options to enhance the unboxing experience for their customers.