The Cosmopolitan Australia 'Day Dreaming' editorial encourages women to embrace both their youthful and feminine sides when it comes to fashion. It showcases a slew of pretty pieces rife with delicate details and pastel colors that are perfect for the upcoming spring season. The design of the editorial itself gives them a retro twist thanks to '90s-inspired typography and more.
Shot by photographer Marni White, the Cosmopolitan Australia 'Day Dreaming' editorial is set to appear in the March 2013 issue of the magazine. It stars up-and-coming actress Sophie Lowe. Styled by fashion director Nicole Adolphe, the Aussie beauty is enchanting in the likes of Ladakh, Lilya and Minty Meets Mun. The looks were perfected with lightened tousled tresses and a flawless face.
Youthful Feminine Fashion
The Cosmopolitan Australia 'Day Dreaming' Editorial Stars Sophie Lowe
Trend Themes
1. Youthful Feminine Fashion - Fashion brands can leverage the trend towards youthful patterns, pastel colors, and delicate details in their collections to target a younger demographic.
2. Retro-inspired Design - Brands can incorporate a '90s-inspired aesthetic into their marketing campaigns and editorial layouts to bring a fresh twist to their messaging and resonate with nostalgic audiences.
3. Up-and-coming Talent - Brands can partner with rising stars like Sophie Lowe to showcase their products and tap into their growing fan base to expand brand awareness and reach new audiences.
Industry Implications
1. Fashion & Apparel - Fashion businesses can utilize the trend towards youthful and feminine fashion to design and market collections that appeal to young women.
2. Publishing & Media - Magazine publishers can adopt retro design elements in their layouts to showcase fashion editorials and attract readers who are nostalgic for '90s aesthetics.
3. Entertainment - Entertainment businesses can partner with rising stars like Sophie Lowe to drive awareness of upcoming movies and TV shows and attract new audiences.