Cariuma, a Singapore-based company that specializes in crafting direct-to-consumer sneakers built with a sustainability ethos in mind, has chosen to honor World Ocean Day by collaborating with Coral Vita, an organization that works towards preserving coral reefs, to release a new line of sustainable sneakers
The special-edition version of the already popular 'Oca Low' sneakers feature soles that are made with ethically sourced rubber procured without causing damage to rainforests. Elsewhere, the insoles make use of vegan cork that are designed to provide consummate comfort when you're on the move.
What's more, each and every purchase of these 'Oca Low' sustainable sneakers will help make a contribution towards coral reef restoration, as each pair sold will result in Coral Vita and Cariuma teaming up to restore 10 square cm of reef.
Coral-Conscious Sneakers
These Sustainable Sneakers Were Launched In Honor Of World Ocean Day
Trend Themes
1. Sustainable Sneakers - The trend towards sustainable sneakers is growing as consumers demand more eco-friendly options in footwear.
2. Ethical Sourcing - The trend towards ethical sourcing of materials, like ethically sourced rubber, is becoming more important for companies looking to appeal to environmentally conscious consumers.
3. Social Impact Partnerships - The trend towards social impact partnerships, such as Cariuma's collaboration with Coral Vita, can help companies drive sales while also making a positive impact on the world.
Industry Implications
1. Fashion - The fashion industry is ripe for disruption as consumers demand more sustainable and ethically sourced products, and brands that can deliver on those demands will have a competitive advantage.
2. Footwear - The footwear industry is seeing a rise in sustainable and eco-friendly products as customers become more concerned about the environmental impact of their footwear.
3. Environmental Conservation - Environmental conservation organizations can leverage social impact partnerships with brands to drive their missions and generate funding for important conservation projects.