High-end makeup brand Estée Lauder recently teamed up with popular New York eatery Momofuku Milk Bar to create an innovative cookie flavor that smells like perfume but is still 0 edible. The result is 'The Estée Cookie' featured in Estée Launder's online magazine #EsteeEdit.
Momofuku Milk Bar's Christina Tosi developed the 'The Estée Cookie' using a variety of sweet-smelling and flavored ingredients. The main ingredient in this biscuit is a Bulgarian rose heart which is featured in an Estée Lauder fragrance from 1973. The cookie is also filled with milk crumbs, rose extract, strawberries and white chocolate. The end result is a deliciously sweet cookie with a potent rose scent that is reminiscent of a spray perfume one would spritz all over their body.
Perfume-Scented Cookies
The Estée Cookie is a Fragrant Cookie Flavor by Estée Lauder and Momofuku
Trend Themes
1. Perfume-inspired Food - Incorporating fragrances into food opens up new avenues for culinary innovation and sensory experiences.
2. Collaboration Between Food and Beauty Industries - Partnering with other industries can lead to unique product offerings that capitalize on existing brands and customer bases.
3. Multi-sensory Product Experiences - Creating products that appeal to multiple senses, such as taste and smell, can provide a competitive edge in the market.
Industry Implications
1. Food and Beverage - F&B companies can explore the use of fragrances in food to create new and innovative products, especially in the premium or luxury segments.
2. Beauty and Personal Care - Beauty brands can collaborate with F&B companies to expand their product offerings beyond traditional skincare and makeup products.
3. Hospitality - Hotels and restaurants can use perfume-inspired food as a unique selling point to attract customers looking for memorable dining experiences.