The Chuck Taylor All Star line is just around the corner from celebrating its 100th anniversary, so it's only natural that the brand starts churning out campaigns such as the Converse Made by You. Although two years might seem far off, in regards to the milestone, it's not at all.
To pay homage to those how have stuck by the iconic sneaker over the years, the Converse Made by You campaign features "over 200 portraits of sneakers owned by famous figures and creatives around the world," reports Design Taxi. This includes worn and customized footwear from the likes of singer Patti Smith, pop art artist Andy Warhol, and editorial director Jefferson Hack of Dazed magazine.
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
Trend Themes
1. Customized Footwear - The Converse Made by You campaign showcases customized footwear from famous figures, highlighting the trend towards unique and personalized products.
2. Celebrity Endorsements - The use of famous figures in the Converse Made by You campaign suggests a disruptive innovation opportunity for brands seeking to increase brand awareness and connect with their target audience through celebrity endorsements.
3. Heritage Marketing - The upcoming 100th anniversary of the Chuck Taylor All Star line has prompted Converse to create a heritage marketing campaign, highlighting the trend towards nostalgia and vintage-style branding.
Industry Implications
1. Fashion - The Converse Made by You campaign showcases the potential for customized footwear in the fashion industry, suggesting a disruptive innovation opportunity for brands to offer personalized products to their customers.
2. Advertising and Marketing - The use of celebrity endorsements in the Converse Made by You campaign suggests a disruptive innovation opportunity for advertising and marketing industries seeking to connect with their target audience through influencer marketing.
3. Retail - The trend towards personalized and customized products highlighted in the Converse Made by You campaign suggests a disruptive innovation opportunity for the retail industry, as more consumers seek unique and personalized products.