The Fall 2014 Converse Cons Polar Skate Company Collection marks the COnverse brand's first collaboration with Polar Skate, the pioneering Swedish skateboarding company founded by Converse Cons ambassador Pontus Alv in 2010. This is a seven-piece collection that blends the creative attitude of both brands without compromising on their unique identities.
The sneakers in this collection offer a minimalist Scandinavian aesthetic and are crafted in black, natural and navy suedes. The heel tabs and tongue labels are adorned with smileys and sad faces that exemplify Polar Skate's playful nature.
The Converse Cons Polar Skate Company Collection will first be released in Europe on September 26, followed by a global release on October 4. The sneakers will be available in limited quantities, with the hi-tops going for $70 and the ox costing $65.
Stylish Scandinavian Sneakers
The Converse CONS Polar Skate Sneakers Have Mad Attitude
Trend Themes
1. Collaboration with Skateboard Brands - Opportunity for sneaker companies to collaborate with skateboard brands to create unique and stylish products.
2. Minimalist Scandinavian Aesthetic - Growing demand for sneakers with clean and minimalist designs influenced by Scandinavian style and aesthetics.
3. Limited Edition Releases - Creating hype and exclusivity by releasing sneakers in limited quantities, driving up demand and sales.
Industry Implications
1. Footwear - Innovations in sneaker design and materials to cater to the evolving tastes and preferences of consumers.
2. Fashion - Integration of streetwear and high fashion by collaborating with skateboard brands to create fashion-forward sneaker collections.
3. E-commerce - Online platforms can leverage the limited edition releases to boost sales and create a sense of urgency for customers to make a purchase.