Sometimes an idea looks good on paper, but in the real world is far from it; that is the case when it comes to Nine West's unintentional foray into controversial footwear campaigns. Focusing on the outdated desire of women, it shows a woman in wild animal print heels hunting for a husband, another toting a leather purse in anticipation of a walk of shame and a mother rejoicing on the first day of kindergarten.
As far as controversial footwear campaigns, Nine West hits the nail on the head with these images. Strong, independent women have been responded to the ads. Facebook user Caroline Tippens writes, "Apparently, your marketing team must be comprised of misogynists." But as they say, bad press is still good press. Nine West is certainly a hot topic right now.
Controversial Footwear Campaigns
Nine West Husband-Hunting and Walk of Shame Ads Backfire
Trend Themes
1. Controversial Footwear Campaigns - Opportunity for brands to generate buzz and create engagement, even if controversial.
2. Outdated Desire of Women - Opportunity to challenge stereotypes and redefine women's roles in advertising.
3. Strong, Independent Women - Opportunity to target and cater to a growing demographic of empowered women consumers.
Industry Implications
1. Fashion - Fashion brands can push boundaries and challenge norms through their campaigns.
2. Marketing - Opportunity for marketers to navigate controversial campaigns and create meaningful conversations.
3. Advertising - Opportunity for ad agencies to innovate and adapt to changing societal values.