Recently, coffee mogul Keurig debuted a brand new connected coffee machine that is optimized to make one's mornings more pleasant.
The Keurig K-Supreme Plus Smart™ Coffee Maker embodies customization and precision in its design. The machine features BrewID™ technology and can connect to one's smartphone. BrewID™ was designed to take the guesswork out of the morning ritual. The technology immediately recognizes the specific brand and roast of your pod. It then makes the necessary adjustments to match the brew settings to the detailed recommendations of the coffee roasting expert who created that particular blend. As such, the connected coffee machine, powered by the expertise of BrewID™, can deliver "distinctively delicious, full-flavored coffee," making "tough-to-get out-of-bed mornings just a tad bit easier."
Smartphone-Connected Coffee Machines
Keurig Releases a Connected Coffee Machine with BrewID™ Tech
Trend Themes
1. Connected Coffee Machines - Further integration of connected technology into coffee machines will provide more convenience for consumers while also enabling coffee machines to collect more data for analysis.
2. Personalized Coffee Brewing - With the use of technology like BrewID™, coffee machines will become more capable of delivering personalized coffee brewing experiences which may lead to an increase in demand for high-quality, customizable coffee products.
3. Expert Coffee Knowledge - BrewID™ showcases the value of coffee roasting experts and suggests there is an opportunity for more businesses to leverage expert knowledge in order to improve the quality of their products.
Industry Implications
1. Smart Home - The integration of connected coffee machines into the smart home ecosystem could pave the way for further integration of connected devices into homes and unlock new revenue opportunities for businesses in the space.
2. Coffee Production - The use of technology like BrewID™ can help coffee producers better understand their customers' preferences and potentially increase demand for their products by improving the quality and targeting of their offerings.
3. Food and Beverage Retail - The ability for coffee machines to deliver personalized experiences suggests an opportunity for food and beverage retailers to incorporate similar technology into their offerings in order to provide customers with unique and memorable experiences.