The Korean streetwear label CONICHIWA Bonjour has released its Spring/Summer 2020 lookbook, and its filled with unique pieces that are sure to help one seamlessly transition to the warmer weather.
Currently based out of Korea and Japan, CONICHIWA Bonjour has bene growing in popularity among Millennials and Gen Z, largely for its accessible price point and easy-to-wear pieces.The casual new line offers sweaters that parody Ivy League schools, a bag with a logo that's reminiscent of Evian's branding, color blocking caps that arrive in multiple colorways and more.
The SS20 line is currently available exclusively at Couverture & The Garbstore, which is a clothing store located in London England's buzzing Notting Hill neighbourhood.
Culture-Parodying Streetwear Labels
Conichiwa Bonjour Released Its SS20 Line
Trend Themes
1. Parody Streetwear - There is an opportunity to create parody streetwear that pokes fun at different cultures and subcultures, accessible to millennials and Gen Z.
2. Affordable High-quality Clothing - The rising popularity of CONICHIWA Bonjour highlights the demand for affordable high-quality clothing, creating an opportunity for other brands to cater to this market segment.
3. Limited Edition Releases - Limited edition releases exclusively sold at select locations like Couverture & The Garbstore can create hype and demand for streetwear brands.
Industry Implications
1. Streetwear - Conichiwa Bonjour's release of SS20 line showcases the creativity and uniqueness of the streetwear industry.
2. Retail - Retail stores like Couverture & The Garbstore can benefit from offering exclusive limited edition release products, driving traffic and sales.
3. Fashion - The affordable high-quality trend in the fashion industry may disrupt traditional fashion industry norms of high-end pricing, leading to new opportunities for fashion startups.