Repurpose, the DTC eco-friendly home product brand launched by Lauren Gropper, recently expanded its portfolio with the launch of a new range of compostable products for the home. The new products include plant-based cling wrap, sandwich bags, and bamboo toilet paper, and paper towels.
In an effort to reduce the amount of waste sent to landfills, all of these products are backyard compostable. This means that rather than needing certified facilities, these items will naturally compost when left outdoors. To create these eco-friendly products, the brand uses upcycled materials such as eucalyptus, sugarcane pulp, and wood.
The entire range of Repurpose products--including paper straws, utensils, and cups, among others--is now available to purchase online at affordable price points.
Plant-Based Home Products
Repurpose Launched a New Range of Compostable Products for the Home
Trend Themes
1. Plant-based Home Products - The trend towards plant-based home products is growing as consumers become more eco-conscious.
2. Compostable Products - Compostable products are disrupting the traditional waste disposal industry by providing a sustainable solution.
3. Eco-friendly DTC Brands - Direct-to-consumer eco-friendly brands like Repurpose are disrupting the traditional retail industry by offering affordable and sustainable alternatives.
Industry Implications
1. Home Goods Industry - The home goods industry has an opportunity to capitalize on the trend towards sustainable and plant-based products by offering more eco-friendly options.
2. Waste Disposal Industry - The waste disposal industry has an opportunity to adapt and partner with compostable product manufacturers to reduce the amount of waste in landfills.
3. Retail Industry - The retail industry has an opportunity to partner with direct-to-consumer eco-friendly brands like Repurpose to meet the growing consumer demand for sustainable and affordable products.