Fan-favorite snack products like Lay's Classic, Doritos Nacho Cheese and Cheetos Flamin' Hot are coming to Coachella 2022 in commercially compostable bags. These bags are for commercial composting facilities only and they are made from 85% renewable plant materials. According to Frito-Lay, "The raw-material production for these films produces approximately 60% lower greenhouse gas (GHG) emissions than traditional snack bags."
To make sure that festival-goers are able to properly dispose of the sustainable snack packages after use, there will be clearly marked compost bins on the Coachella campgrounds. Ultimately, PepsiCo aims for 100% of its packaging to be recyclable, compostable, biodegradable or reusable by 2025, and it is speaking to the hearts of a large audience at the large outdoor festival event.
Compostable Potato Chip Packaging
Lay's is Bringing Commercially Compostable Bags to Coachella
Trend Themes
1. Compostable Packaging - The trend of creating compostable packaging with renewable plant materials is disrupting traditional snack packaging and opening up opportunities for environmentally conscious companies.
2. Greenhouse Gas Reduction - The trend of reducing greenhouse gas emissions through sustainable packaging materials is creating opportunities for companies to reduce their environmental impact while still providing convenient products.
3. Event-specific Packaging - The trend of creating event-specific packaging that promotes sustainable practices is opening up opportunities for companies to target socially conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is being disrupted by the trend of sustainable packaging, leading to opportunities for companies to create innovative packaging solutions while also reducing their environmental footprint.
2. Waste Management - The waste management industry is being disrupted by the trend of compostable packaging, as more companies are creating products that can be disposed of in commercial composting facilities rather than traditional landfills.
3. Event Planning - The event planning industry is being disrupted by the trend of event-specific packaging that promotes sustainable practices, creating opportunities for companies to create memorable and environmentally friendly experiences for consumers.