Public.com is a unique investment app that taps into the power of community to help people get the information, inspiration and support that they need in order to become prolific investors, even if they don't have tons of experience.
This app allows users to go about owning portions of a wide array of companies, stocks, funds and cryptocurrency assets with any amount of money starting as low as $1, ensuring that there is no barrier to entry. This fractional investing approach also allows individuals to start small and build up from there so that they don't have to take undue risks.
Elsewhere, this investment app distinguishes itself with its community-focused approach which allows users to check out the portfolios of other investors and brainstorm with them by sharing ideas, allowing them to enhance their own investment outlook whilst also contributing to other investors' financial journeys.
Community-Centric Investment Apps
This App Helps Investors Inspire and Inform Each Other
Trend Themes
1. Fractional Investing - Opportunity for disruptive innovation in digital financial services by offering fractionized ownership of assets thereby reducing the barrier of entry to micro investors.
2. Community Investing - Opportunity for disruptive innovation in investment apps by creating a social network of investors who can collaboratively learn, share ideas and make informed investment decisions.
3. Democratized Investment - Opportunity for disruptive innovation in financial technology by enabling anyone to invest with any amount of money through inclusive financial products and services.
Industry Implications
1. Financial Technology - Opportunity for disruptive innovation in fintech by offering easy-to-use digital investment products and services for micro-investors at a low cost.
2. Social Networking - Opportunity for disruptive innovation in social networking apps by creating a community of investors who can share investment strategies, connect with like-minded individuals, and grow their wealth together.
3. Personal Finance Management - Opportunity for disruptive innovation in personal finance management by offering a user-centric approach to investment decisions, focusing on financial inclusion, and sharing easy-to-understand investment information to support financial literacy.