COMME des GARÇONS‘ CDG subsidiary has announced an adventure-filled Pokémon collaboration. The range, which has been teased since August, will be comprised of over 30 pieces inspired by CDG’s luxe approach to contemporary fashion in addition to the playful aesthetics of the Pokémon series.
Looking at teaser images, it is clear that the collection’s highlight piece is a CDG-branded coach jacket with bold Pikachu motifs throughout. It is unclear whether Pikachu or additional Pokémon will also grace the front of the jacket, but the design itself seems to mimic CDG’s signature black-on-black aesthetic.
The CDG x Pokémon collaboration will be unveiled shortly. Interested consumers can visit the COMME des GARÇONS‘ website for more updates on the release.
Cartoon-Focused Designer Apparel
COMME des GARÇONS‘ CDG Taps Pokémon for its Upcoming Collection
Trend Themes
1. Designer-character Collaborations - Businesses can explore collaborations with popular fictional characters or franchises to create unique apparel that blends their brand identity with the partner brand.
2. Luxury Kids' Fashion - With Pikachu as the highlight of the collection, businesses have the opportunity to create premium apparel that appeals to not only kids but adults who enjoy playful aesthetics, as well.
3. Blending Pop Culture with High Fashion - Businesses can explore the trend of fusing pop culture and high fashion to create unique collections that appeal to a wide range of audiences.
Industry Implications
1. Fashion - As evidenced by the CDG x Pokémon collaboration, fashion brands can create exciting collections by blending their unique brand aesthetic with popular fictional characters or franchises.
2. Entertainment/game Industry - Entertainment or game companies can explore collaborations with fashion brands to create exclusive collections that blend their iconic characters/franchises with trendy fashion styles.
3. Luxury Retail - With the growing trend towards luxury children's fashion, luxury brands have the opportunity to extend their market reach by creating playful collections that appeal to both children and adults alike.