Come December 9th, collette and Karhu's new take on the 'Fusion 2.0' model will be available from select retailers, as well as the Parisian store's many different locations.
The sneakers have a retro look to them, which comes from their chunky build, use of cream-toned leather, and beige gum sole. To contrast the cream-toned leather that makes up the vast majority of the uppers, collette and Karhu include a royal blue lining, as well as various accents that mark the branding. With this colorway, the sneakers pay homage to the Finnish flag, which is where sportswear brand Karhu originates from.
Due to the retro look of the sneakers, along with their durable build, the colette and Karhu Fusion 2.0 makes for a great addition to any streetwear fanatic's wardrobe.
Finnish Flag-Inspired Sneakers
collette and Karhu Joined to Design a Fresh 'Fusion 2.0' Model
Trend Themes
1. Heritage-inspired Sneakers - Opportunity for companies to collaborate in creating designs that pay homage to cultural and historical references, while still appealing to modern tastes and styles.
2. Chunky Sneaker Trend - Brands can capitalize on the current trend of chunky sneakers by incorporating it into their product line and using it as a design element for their footwear.
3. Localized Branding - Companies can incorporate localized branding and cultural references to appeal to regional markets and build brand loyalty among customers.
Industry Implications
1. Fashion and Apparel - Fashion companies can incorporate trends like heritage-inspired designs and chunky sneakers to create innovative products that appeal to streetwear enthusiasts.
2. Sportswear - Sportswear brands can adopt localized branding and incorporate cultural references to appeal to specific markets and differentiate themselves from competitors.
3. Retail and E-commerce - Retailers and E-commerce platforms can collaborate with fashion and sportswear brands to offer exclusive designs that appeal to a niche market and attract new customers.