The newest desserts on the menu at Starbucks Japan are not just delicious, they're helping to support the chain’s coffee-recycling initiative. In an effort to meet its carbon reduction goals, Starbucks Japan has introduced items that show off the way ingredients have been repurposed in a circular economy. The new Almond Milk Matcha Mousse cake, for example, is a vegan dessert with matcha that's grown using recycled coffee bean grounds from Starbucks stores.
The fact that there are plant-based offerings on the menu is also part of Starbucks' initiative to reduce its carbon footprint. Additionally, the chain is implementing solutions for efficient energy use, recycled building materials and solutions that help to reduce in-store waste. The Greener Store initiative is soon coming to not just Japan but also Chile, the United Kingdom and the United States.
Plant-Powered Mousse Cakes
This Starbucks Cake Supports a Coffee Recycling Initiative
Trend Themes
1. Circular Economy Desserts - The concept of circular economy can be applied to desserts, creating new opportunities to repurpose ingredients and reduce waste.
2. Plant-based Menus - Offering plant-based options can contribute to reducing carbon footprint, and appeal to environmentally conscious customers.
3. Sustainable Store Initiatives - Implementing energy-efficient solutions and using recycled building materials in store design can both enhance sustainability and attract customers who care about the environment.
Industry Implications
1. Food and Beverage - The food and beverage industry can expand the circular economy concept to dessert-making and explore plant-based options to appeal to eco-conscious consumers.
2. Hospitality - Implementing sustainable store initiatives can make hospitality businesses more attractive to socially conscious consumers, leading to more patronage and improved customer loyalty.
3. Recycling - The recycling industry can work with the food and beverage industry to develop new uses for food waste and explore sustainability-driven innovations that benefit the planet as well as businesses.