Coca-Cola is launching an all-new can inspired by the popular video game title League of Legends. By indulging in the new product, Coca-Cola hopes it will "provide fans and players the taste of experience points and celebrate every player’s journey – whether it’s their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner’s Cup."
Players are provided with an additional avenue for engagement through the utilization of a QR code on their beverage can, which provides access to the Coca-Cola Creations Hub. Within this digital space, players are afforded the opportunity to explore the functionalities of the Ultimate Emote Generator.
This sophisticated feature, embedded within an Instagram filter, enables users to visually immerse themselves in the captivating realm of League of Legends emotes, thus augmenting their interactive experience. The League of Legends game will also feature themed missions where players can gather 'Ultimate' emotes to celebrate the drink's launch.
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Trend Themes
1. Game-themed Products - There is potential for other food and beverage brands to tap into popular video game titles and collaborate with gaming companies to create themed products.
2. QR Code Engagement - Other companies can incorporate QR codes on their products to drive consumer engagement and create an interactive experience.
3. Social Media Filters - Opportunities exist for companies to utilize social media filters to enhance the user experience and connection with their brand.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore collaboration opportunities with gaming companies to create themed products and engage with a new audience.
2. Marketing and Advertising - Marketing and advertising companies can explore the use of QR codes and filters to enhance their campaigns and increase consumer engagement.
3. Video Game - Gaming companies can explore collaboration opportunities with non-gaming brands to create unique and immersive experiences for their players.