Looking to revitalize a model that was once regarded as a "high-performance tennis shoe," Reebok generated some more laid back looks for its 'Club C 85.'
To do so, the brand swapped out the normally sleek and shiny upper for one that's more roughly textured -- now using premium soft suede. This upper is entirely one-toned, with the black, navy and gray colourways only interrupted by a bit of branding that appears very minimally.
The sole of the new Club C 85s are a beige rubber, marked by some texturing and the Reebok name as well. With its revitalized appearance, the sneakers are a great fit for consumers who are looking for a vintage look with a more causal tone.
Rebranded Tennis Sneakers
Reebok Adapted Its Vintage 'Club C 85' for a More Casual Look
Trend Themes
1. Revitalized Sneaker Design - Disruptive innovation opportunity: Companies can explore new materials and textures to create unique and casual looks for classic shoe models.
2. One-toned Upper - Disruptive innovation opportunity: Sneaker brands can experiment with monochromatic designs to create a minimalist and sleek aesthetic.
3. Vintage-inspired Fashion - Disruptive innovation opportunity: Fashion companies can tap into the growing demand for vintage-inspired clothing by reimagining classic designs with modern twists.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Footwear companies can develop rebranded models that cater to consumers seeking both comfort and style.
2. Fashion Industry - Disruptive innovation opportunity: Fashion brands can capitalize on the popularity of vintage fashion by creating modernized versions of classic designs.
3. Textile Industry - Disruptive innovation opportunity: Textile companies can explore new materials and manufacturing techniques to create unique, textured fabrics for apparel and footwear.