Post-It launches a clever advertisement to recognize the long hours and intense labor creatives dedicate to their work.
It is often the case that the public is not fully aware of what goes into the conceptualization and realization of a painting, a song, a building and so on. To illuminate and celebrate creativity, Post-It debuts a wonderful campaign in collaboration with marketing agency Ogilvy Istanbul. The ad shows a musician, an architect and a man at his desktop (perhaps an illustrator), working away in the night. While the imagery of the clever advertisement is kept dark, the eye is drawn to the space of the artists which is illuminated by bright yellow. This offers a visually analogous nod to Post-It's product but it also doubles as a working symbol for "bright ideas."
Creativity-Celebrating Campaigns
Post-it's Clever Advertisement Honors the Artistic Spirit
Trend Themes
1. Creative Industry Recognition - A trend of companies recognizing and celebrating the hard work and dedication of creative professionals through clever advertising campaigns.
2. Dark Imagery with Bright Accents - A trend of using dark imagery with bright accents to draw attention to a specific element, such as a product brand or creative work.
3. Collaborative Marketing Partnerships - A trend of forging partnerships between brands and marketing agencies to create unique and effective advertising campaigns.
Industry Implications
1. Marketing and Advertising - Marketing and advertising professionals can use this trend to create unique and effective campaigns that celebrate and recognize their clients' industries.
2. Creative Industries - The creative industries, such as music, architecture, and illustration, can benefit from this trend by gaining more recognition and appreciation for their hard work and dedication.
3. Office Supplies and Products - Companies that create office supplies and products, such as Post-It, can use this trend to showcase their products and how they can help bring bright ideas to life.