Most ice cream comes in a pint-sized box, which is hard to resist if you have a craving, so Clemmy's Ice Cream is trying to solve this pesky issue by putting its contents into smaller packages. By doing so it hopes to help people regulate their portions instead of sitting there as a constant temptation.
As for the packaging design, Lenessa Wright used font as the main focus, instead of overpowering the box with illustrations. The entire design is very clean and playful, and for colors she didn't use anything too bright, sticking with beige, yellow and brown. If the smaller portions don't sell you in terms of Clemmy's Ice Cream's healthiness, you'll be happy to know that everything is also gluten-free.
Healthy Ice Cream Branding
Clemmy's Ice Cream Comes in Smaller Portions to Regular Intake
Trend Themes
1. Smaller Portion Packaging - Opportunity to develop innovative packaging solutions that help consumers regulate their portions.
2. Focus on Typography - Opportunity to explore typography as a main design element to create clean and playful branding.
3. Gluten-free Products - Opportunity to tap into the growing market of gluten-free food products.
Industry Implications
1. Frozen Desserts Industry - Opportunity for ice cream and frozen dessert brands to differentiate themselves with smaller portion sizes and gluten-free options.
2. Packaging Industry - Opportunity for packaging companies to develop specialized solutions for portion control in food products.
3. Food Manufacturing Industry - Opportunity for food manufacturers to expand their product lines with gluten-free options and cater to health-conscious consumers.