'Clearly' is a multinational retailer of vision care products and accessories that currently distributes its Clearly eyewear in Canada, Australia, U.S.A, and New Zealand. Clearly has announced a new commitment to expand its current Canadian retail presence. Currently, Clearly operates four stores across Canada, and the business wants to see this number increase to over 15 in the next two years.
Two things that are unique about Clearly as opposed to other eyewear retailers are its in-store clinics and help desks, and its accessible price points. Clearly's retail locations are laid out such that the range of eyewear products are on display around the outer walls of the store while the floor space of the building is occupied by several help desks, equipped with tablets, stools, and storage space for tools.
The in-store clinic allows for customers to undergo base-level eye testing, while the help desks allow for customization and testing of products with the help of an agent. Clearly effectively provides end-to-end eyewear service for customers with its innovative retail layout. On top of this, the services and products sold by Clearly coming in a range of price points as low as $9 CAD.
Affordable Clinical Eyewear Retailers
'Clearly' is Opening Tens of New Stores Across Canada
Trend Themes
1. Expansion of Affordable Clinical Eyewear Retailers - Clearly plans to increase the number of its Canadian stores from four to over 15 in the next two years, providing more accessible eye care services to customers.
2. In-store Clinics and Help Desks - Clearly's retail locations are designed to not only display eyewear products, but also to allow for base-level eye testing and customization of products with the help of an agent, providing end-to-end eyewear service for customers.
3. Accessibly Priced Eyewear Products - Clearly provides a range of eyewear products and services at a variety of price points, including as low as $9 CAD, increasing the accessibility of quality eyewear for customers on a budget.
Industry Implications
1. Eyewear Retail - Eyewear retailers can incorporate in-store clinics, help desks and accessible pricing to attract more customers through providing a greater range of services and options.
2. Healthcare - Healthcare providers can expand their services into the retail space through partnering with eyewear retailers to provide vision care services in-store, thereby increasing their customer reach.
3. Retail Design - Retail design firms can use Clearly's innovative retail layout as inspiration to create customer-centric designs that cater to providing end-to-end service for products that require customization and testing.