'Rug Your City' is a project that makes city-inspired rug designs. The project asks everyday people to send in pictures taken in their home cities, which will then be used as inspiration to create handmade rugs.
Using cities as the visual inspiration for rugs is nothing new, in fact it is an ancient practice in Iran, Turkey, Afghanistan among many others. Using the city as the basis for rug designs was done to preserve local cultures -- an art that has since been lost. It is common to see rugs named after specific cities, which act as a visual time-capsule of a given time and place.
Floorplan Rugs is trying to reinvigorate notions of culture and locality through art with Rug Your City. Rug Your City wants to combine elements of tradition and modernity by using an ancient methodology with modern photography and design. Its goal is to create unique, functional snapshots of today's contemporary cities.
City-Inspired Rug Designs
'Rug Your City' is a Project That Handcrafts City Photographs into Rugs
Trend Themes
1. City-inspired Rug Designs - Disruptive Innovation Opportunity: Leveraging modern photography and design with ancient rug-making techniques to create unique, functional snapshots of contemporary cities.
2. Preserving Local Cultures - Disruptive Innovation Opportunity: Reviving the practice of using cities as visual inspiration for rug designs to preserve and celebrate local cultures.
3. Combining Tradition and Modernity - Disruptive Innovation Opportunity: Merging ancient rug-making methodologies with modern elements like photography and design to create innovative and culturally rich rugs.
Industry Implications
1. Home Decor Industry - Disruptive Innovation Opportunity: Incorporating city-inspired rug designs into home decor products to offer customers unique and culturally rich options.
2. Photography Industry - Disruptive Innovation Opportunity: Collaborating with Rug Your City to explore new ways of using photography in the design and production of rugs and other home decor items.
3. Artisanal Craft Industry - Disruptive Innovation Opportunity: Integrating traditional rug-making techniques with modern design to create handcrafted rugs that appeal to contemporary consumers and highlight the craftsmanship of local artisans.