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Circularise is Set to Launch a New Digital Product Passport System

Circularise, in collaboration with the Japan Circular Economy Partnership (J-CEP), AMITA Corporation, and Marubeni Corporation, has launched an initiative that promises to redefine industry standards while contributing significantly to the global push against plastic pollution.

Through a recent trial, Circularise has demonstrated the transformative potential of digital product passports (DPPs), heralding a new era of accountability and sustainability in the realm of plastic waste management. These innovative passports serve as digital footprints, documenting the lifecycle of plastic bottle caps from their initial collection stages to their eventual repurposing into high-quality recycled products.

"Our work with J-CEP shows the potential of digital product passports to transform the recycling industry. Our vision is to arm more companies with this technology, driving a tangible shift towards a circular economy," said Circularise co-founder Jordi de Vos.
Trend Themes
1. Digital Product Passports Revolution - The use of digital product passports is poised to revolutionize the recycling industry and promote accountability and sustainability in plastic waste management.
2. Circular Economy Technology Integration - Integration of circular economy principles through technology like digital product passports offers a pathway towards more sustainable business practices.
3. Global Anti-plastic Pollution Initiatives - Initiatives like the digital product passport system contribute significantly to global efforts against plastic pollution by providing transparency and traceability in plastic waste management.
Industry Implications
1. Recycling and Waste Management - The recycling and waste management industry can explore innovative opportunities with digital product passports to streamline processes and enhance sustainability measures.
2. Technology and Sustainability - The technology industry has the potential to drive disruptive innovation by developing solutions that enable the integration of circular economy principles in business operations.
3. Environmental Sustainability Consulting - Environmental sustainability consulting firms can leverage advancements in digital product passports to offer strategic guidance to businesses aiming to reduce plastic waste and improve sustainability practices.

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