Portugal-based jewelry brand Hey Harper has expanded into timepieces with a beautiful and exquisitely elegant chunky gold watch. Named 'DNA', this product blurs the line between watches and jewelry. The design upholds the celebration of one's individuality. The silhouette "slips into someone’s personal daily style from day to night becoming a staple and part of their DNA."
The chain is made out of stainless steel and is extremely durable. The clock face is available in two different colors—black or white—and boasts gold-toned roman numerals. The design also features Swarovski Crystal detailing around the bottom. Hey Harper has made this chunky gold watch a limited-edition release, meaning there will be no restocking of the silhouette once it is sold out. The timepiece launched on September 27th.
Chunky Gold Watches
Hey Harper Releases the Elegant and Luxurious DNA Watch
Trend Themes
1. Luxury Timepieces - Expanding into the luxury timepiece market with unique designs like Hey Harper's chunky gold DNA watch offers an opportunity to cater to high-end clients looking for innovative and personalized accessories.
2. Jewelry-watch Hybrids - Blurring the line between jewelry and watches with unique designs like the Hey Harper chunky gold DNA watch allows for an opportunity to create elegant and versatile fashion items.
3. Limited-edition Releases - Releasing limited-edition pieces like Hey Harper's chunky gold DNA watch can create a sense of exclusivity, scarcity, and urgency that appeals to customers, prompting them to make a purchase before it runs out.
Industry Implications
1. Jewelry Retail - Jewelry retailers can expand into the luxury timepiece market by introducing unique designs like Hey Harper's chunky gold DNA watch, providing an opportunity for cross-selling across industries.
2. Fashion and Accessories - Fashion and accessories companies can innovate by releasing jewelry-watch hybrids like Hey Harper's chunky gold DNA watch, catering to customers who want versatile and elegant items.
3. Product Design and Manufacturing - Product design and manufacturing companies can create limited-edition releases like Hey Harper's chunky gold DNA watch to appeal to customers who value exclusivity, prompting them to make a purchase before it runs out.