Swiss luxury watchmaker Zenith has officially released its new 'Chronomaster Open' watch. To create the sleek new timepiece, the brand turned to its own archives, in particular, drawing inspiration from its early 2000s watches.
The Chronomaster Open comes in three new styles, including a classic stainless steel model with a silver dial, a stainless steel version with a black dial, and a rose gold option with a silver dial. As the name suggests, all three versions come with a completely open dial, which features a visible 16 parts, including a balance wheel, escape wheel, seconds wheel, and the company's signature star branding.
"It’s a very strong concept that was created in 2003 in order to enable clients to understand high frequency [watchmaking]. We had to rework the movement to skeletonize around the escapement position, to enable people to see inside the movement, to see the heartbeat – to help people understand high frequency," said Zenith’s Head of Product Development and Heritage Director, Romain Marietta.
Luxury Open-Dial Timepieces
Zenith Unveils Its Newest Watch Model, the Chronomaster Open
Trend Themes
1. Open-dial Timepieces - The trend of exposing the inner workings of watches creates opportunities for luxury watchmakers to create unique and visually appealing timepieces.
2. Archival Inspiration - The trend of using historical designs as inspiration provides a chance for luxury watchmakers to modernize their pieces while maintaining traditional aspects.
3. Skeletal Movement - The trend of incorporating skeletal movement into luxury timepieces provides an opportunity for watchmakers to showcase their engineering capabilities and expertise.
Industry Implications
1. Luxury Watches - The luxury watch industry can leverage the trend of open-dial timepieces, archival inspiration, and skeletal movement to differentiate themselves in a crowded market.
2. Fashion and Accessories - The fashion and accessories industry can benefit from this trend by offering a variety of complementary products such as watch straps and collections of other luxury accessories.
3. Fine Jewelry - Luxury jewelry makers can diversify their product offerings by creating timepieces that complement their existing collections and appeal to their clientele's tastes.