Designed by Christopher Craig, these beautifully simplistic examples of hand lettering literally display the words they spell out. The experimental script series consists of cleverly created lettered quotes and words which reflect their very meaning. From the word 'backwards' printed backwards or the simply drawn 'minimal,' Christopher Craig's work is truly impressive. Even the word 'twisted' is partially flipped, making brilliant use of inversion. Other examples include tiny, shadow, parallel, misplaced, mirage, floral and distorted.
Currently based out of Akron, Ohio, the graphic designer specializes in hand lettering. With a background in engineering, he believes his previous studies influence his "clean and functional style" and passion for art and design. Other less literal hand-lettered interpretations can be found on the artist's website.
Literal Hand Lettering
Christopher Craig Designs Experimental Scripts To Reflect Their Meaning
Trend Themes
1. Literal Hand Lettering - Opportunity to explore the use of literal hand lettering to convey a message in a unique and impactful way.
2. Experimental Script Series - Potential to create experimental script series that cleverly depict the meanings of words.
3. Clean and Functional Style - Opportunity to utilize a clean and functional style in design projects with a background in engineering.
Industry Implications
1. Graphic Design - Opportunity to innovate in graphic design by incorporating literal hand lettering and experimental script series in branding and advertising campaigns.
2. Marketing and Advertising - Opportunity to utilize literal hand lettering and experimental script series in marketing and advertising campaigns to communicate a clear message and differentiate from competitors.
3. Art - Potential to explore literal hand lettering as a unique form of artistic expression, and creating experimental script series to convey deeper meanings in letters and words.